So, I have chosen to engulf myself in in the world of word-of-mouth advertising this semester. With the continuous growth of various multimedia vehicles, advertising online has changed greatly and even advanced to mobile. Word-of-mouth is a very interesting topic in advertising because the content being shared and repeated is coming right out of consumers' mouths/typing. The boom of multimedia has also increased the capacity of word-of-mouth and made it one of the simplest strategies to implement. Not only has multimedia made word-of-mouth easier for marketing purposes, but it has also hugely expanded the range of people that can recieve messages and how quickly the messages can be received.
For my trailer, I am going to choose one brand and walk through how a simple brand message can spread from one tweet to a huge discussion throughout the internet and mobile world. I plan on concentrating mostly on what impacts word-of-mouth can have on advertising, especially with the use of such tools as radian6.
I would like for my trailer to come off as kind of scattered, as most word-of-mouth brand discussions are scattered across the internet and can be difficult to track. Other than using simple images that keep track of a message/discussion, I plan on using one continuous background song instead of providing dialogue. I would like to keep the viewers' attention on the path of the message rather than having them try to concentrate on too much information. I'm going to try my best to keep the trailer moving fluidly, even though I want it to come off as scattered.
Here is an example of how I want to style my trailer:
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