Jcrewaddict.com is a blog about a girl and her addiction with a store. J.Crew Addict illustrates how consumer word-of-mouth can influence the image of a brand and the decisions of other consumers. This blog in particular shows what being "addicted to a brand" really is. The author hosts discussions about the brand and its products, allowing herself to become completely engulfed in that brand's world. Along with hosting discussions, the author describes the actual products and why they are important to her. Subscribers of the blog are presented with this information, therefore making some kind of an impact on them. Readers of the blog or even random searchers seeing this information are being exposed to branded messages. Multimedia plays a large part in consumerism today, allowing consumers to actually spread and deliver brand messages themselves. Numerous branded blogs exist throughout the internet along with Facebook "likes," tweets, and YouTube videos.
Multimedia is creating a circular pattern, adding to the consumer culture by providing a more interactive landscape that both assists in brand building and further adding to brand addiction.
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