Rough Annotations

Out with the flu, but the work must go on. 

Bernoff, Josh. "The Marketing Value of Customer 

Experience." Advertising Age. Crain Communications, 

12 Jan. 2011. Web. 22 Feb. 2011. 

<http://adage.com/digitalnext/post?article_id=148164>. 

"Customer experience is marketing." This article will add to my argument about how consumer experiences can build a brand. More specifically, even though I am arguing about brand addicts, this basic concept of consumer experiences is an important step to introduce as a basis for my project. The information will help me set the groundwork for my discussion on brand addicts. The challenge will be taking this information and building an analysis about how good consumer experiences can form brand addicts.

Malone, Chris. "What Are Social Media Good For? Putting a 

Face to a Brand." Advertising Age. Crain Communications, 

10 Aug. 2010. Web. 22 Feb. 2011.

<http://adage.com/cmostrategy/article?article_id=145324>. 

This source describes some of the ways consumers are impacted by social media and how social media, in turn, can create brand loyalty (and even brand addicts). The information and ideas discussed in the article will help me build my argument about how brand loyalists and addicts can build a brand through social media. This will also help me provide insight about how consumers' views of a brand are greatly impacted and influenced by what they see throughout multimedia. Although this is a good resource about brand loyalty, it does not go in-depth about how consumers use their word-of-mouth to increase the brand's online buzz.

"WOMMA: The Leading Voice for Ethical and Effective Word 

of Mouth and Social Media Marketing." Word of Mouth 

Marketing Association. WOMMA, Feb. 2011. Web. 22 Feb.2011. 

<http://womma.org/main/>. 

This is the main website for the Word of Mouth Marketing Association. This can be a useful resource for me because it updates regularly about articles, blogs, new events, etc. surrounding word-of-mouth marketing and advertising. The information on this website can also help me bring up ethical issues about using word-of-mouth for marketing purposes. Unfortunately, being a main web-page for an association, I will have to do some digging to find fully relevant information for my project.