Tuesday, February 8, 2011

A Day in the Life of a Brand Addict

Title: A Day in the Life of a Brand Addict
Question: What does a day in the life of a brand addict look like?
Lessig's Thoughts: With the idea of remix in mind, following a particular brand through multimedia can be used to present a complete story of the brand's day to day multimedia life, or even the life of a brand fanatic. By taking information about the brand, tracking brand followers, and finding discussions about the brand, a story can be made about a day in the life of a brand addict. This information is built upon and becomes an actual story about an actual person and their actual life. It becomes a remix. This remix takes gathered information and creates a new entity.

1 comment:

  1. "Brand" is not a specific enough word. I am assuming that you mean brand such as name brand for a specific item but what items will you be looking at? Many things have brands from Gucci and Tide. What types of products are you looking at here? Besides that I think it is a good topic. You just have to be more specific. Also, I would think about maybe breaking the brands into economic categories; you have Lacoste, Ralph Lauren, Hollister, and Walmart. Lastly, is there a conflict or argument. Your question is more telling and showing rather than a comparison or argument.

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