My topic will be discussing and analyzing information surrounding advertising, multimedia, and brand addicts. More specifically, the discussion will work through aspects of how multimedia is shaping advertising and how brand addicts can interact with their addiction. My argument will be focused around how brand addicts are contributing to the growth of brands and how multimedia is helping them do so. Argument: With multimedia, brand addicts have the ability to contribute to brand growth through a more interactive form of word-of-mouth.
I want to go in depth into each area mentioned in my argument. To open my abstract, I will present my topic and argument. I need to provide in depth research and analysis of what brand addicts are (while choosing a specific brand to focus on), what multimedia is, how multimedia is changing advertising, and how multimedia is creating a more participatory environment for consumers.
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I really like your fish in the corner of the screen.
ReplyDeleteAnyways, I think you have a really strong argument so far. You do a really good job of addressing it and explaining to the reader where you intend to go with it.
What I thought thesis was : Multimedia affects shopping addicts in a negative way, harming themselves but helping the economy.
ReplyDeleteA little confused when it comes to the line" will go in depth into each area mentioned in argument" What are the actual areas you are pursuing?
Interesting topic! Feel better!
I think that you have presented your abstract extremely well. The only complaint I have is that you need to specify what a brand is and what brands you are focusing on. I think that will help you narrow down your abstract more and help the reader get a feel of what they will be looking at while reading the final project.
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